Tsingtao Beer Stock Company Limited, the former state-run Qingdao Beer Plant, is a national super enterprise. It was founded in 1903 and is beer producer with the longest in China. The beer it produced is one of the most famous brands of China in international market. In 1993, Tsingtao Beer Stock Company was reorganized into a stock company and issued H stocks and A stocks respectively in Hong Kong and Shanghai.
Tsingtao Company, under the guide of Big Famous Brand Strategy and adhering to the business idea of Working Hard For Society, has focused on clients to establish and execute strategies and decisions such as freshness management, development on high starting-point and expansion at lower costs and building cobweb-mode marketing net and carried out leaping and supernormal development. The output, sale, sale income, profit, market share and export and other indexes are rank first in beer trade of China.
Tsingtao Beer Company aims at making an multinational company and strives to establish a learning organization. It makes strategic adjustments timely changing growing large to become powerful into growing powerful to become large and changing extensive reproduction into intensive reproduction to make reorganization and innovation so as to promote its core competitive capacity. Now it is walking stably towards to multinational large company. |