集团简介

领袖题词

大众日报 
    大众日报创刊于1939年1月1日，是中共山东省委机关报，也是我国报业史上连续出版时间最长的党报。它忠实地记录了山东人民在党的领导下进行革命和建设的伟大历程。
大众日报的成长受到党和国家几代领导人的亲切关怀。在创刊一周年前夕，毛泽东同志为报纸题词；创刊50财年之际，邓小平同志题词祝贺；1998年12月31日，江泽民同志又为大众日报创刊60周年题词——“永远与人民大众在一起”。
    大众日报对开12版，是山东政治、经济、科技、文化、的信息总汇。她以“立足山东、面向全国、走向世界”为宗旨，在每日8个新闻版的基础上，设有大众周末、社会周刊、大众书画等十几种专刊专版，并创办了香港商报山东专版和国际日报山东专版，其报道贴近改革开放和经济建设的前沿阵地，翔实、准确、权威，在全国报界具有广泛的影响，日发行量40.5万份。大众日报是党和人民的喉舌，是中共山东省委、省政府实施领导的重要舆论阵地。她坚持正确的舆论导向，认真宣传党的路线、方针、政策，在继承优良传统的基础上不断创新，形成了权威性、指导性与可读性的统一，突出典型报道、深度报道重头戏和积极发挥政策宣传率济宣传、时事评论、舆论监督等职能的鲜明特色，赢得了各级领导和理论、企业界的肯定和赞扬。
作为大众报业集团的母报，大众日报拥有雄厚的采编力量，他们多次在中国新闻奖等国家级奖项中获得荣誉，度在全国省报编校质量抽查评比中获优胜奖。新千年伊始，该报的电子版通过报社自己因特网站——大众网发往世界各地，大众日报这一具有60余年历史的报纸媒体，在新世纪来临之际，迎来了蓬勃发展的春天。

齐鲁晚报
    齐鲁晚报创刊于1988年1月1日，邓小平同志为她题写报头，是山东省首家进入市场的生活类报纸，经过12年的改革和发展，已成长为彩色印刷，日出4开32版、周五48版，日均发行量逾72万份，年广告收入1.8亿元，全省发行理最大、广告收入最高的省级晚报。
    齐鲁晚报以“坚持正确的舆论导向、全心全意为人民服务”为办报宗旨，服务大局，注重贴近性、服务性，雅俗共赏而不媚俗，形成了独具特色的办报风格。1997年以来，连续三年被评为“山东省十报纸”，1998、1999年连续两年被中宣部确定为“全国新闻界精神文明示范单位”。
    自1992年起，齐鲁晚报率先在山东报界实施综合改革，逐步建立起按成绩、贡献取酬的分配机制和“能者上、庸者下”的用人机制，形成了“竞争、拼搏、严谨、协作的齐鲁晚报精神、“学习、创新、发展”的工作方针和争创“一流办报质量、一流发行量、一流广告收入的”的“三个一”奋斗目标。齐鲁晚报运用卫星传输报纸技术，在省内外建立了北京、沈阳、青岛、烟台、临沂等18个传版分印点，与济南同时开印。以齐鲁晚报为中枢的全国省级晚报信息交换网络于1996年9月建成。

农村大众
    农村大众是大众日报的农村版，创刊近50年来，始终以服务农村、服务农民、服务农业为宗旨，认真宣传党的路线、方针、政策，积极传播科技知识，全方位提供市场信息和致富门路，全心全意为农民排忧解难，以其权威性、服务性、可读性和实用性，赢得了广大读者的厚爱，成为千万农民奔小康的良师益友。
农村大众的宣传内容有三个定位：农村基层干部和农口的工作指导报，农民群众和个体私营者的发财致富报，是乡镇企业和涉农企业的信息服务报。现为4开4版，一版为综合要闻版，二版为实用经济信息版，三版为农技博览，四版为生活专刊。
    农村大众办报质量、发行量及广告收入居全国农民报首位。1997年被评为山东省“十佳”报纸。

生活日报
    《生活日报》是山东省第一份生活类晨报，创刊于１９９７年１月１日，日发行量４０万份，系山东省十佳报纸之一，省“青年文明号”获得者。《生活日报》以“面向城市、贴近生活、服务百姓、进入家庭”的办报风格和特色深受广大读者欢迎，被誉为齐鲁报界的一匹“黑马”。
    《生活日报》４开２４版，周五４开３２版，辟有生活新闻、城市新闻、省内新闻、国内新闻、国际新闻、文化新闻、体育新闻、参考消息、生活焦点、新闻纵深等新闻版块；球周刊、家周刊、健康周刊、法制周刊、过日子周刊、教育导刊、大众证券、大众收藏、大众视点、娱乐时空、未来记者、生活资讯、漫画等专刊类版块；以及汽车时代、房产家居、电子网络、时尚休闲、健康家园等经济版块，内容丰富、版式新颖、精彩纷呈。
    《生活日报》自创刊以来，通过购物赠报、山航配报、向省级高教博士生导师赠报等系列发行措施，不断优化读者结构，加大高层次读者所占比重；实现了全省六地市卫星传版同步印刷，社会影响力不断扩大。

鲁中晨报
    《鲁中晨报》由大众日报淄博分社与《生活日报》联合承办，创刊于１９９９年７月１日，是一份面向城市居民的省级地域性生活类晨报，４开２０版，周末２４版。该报立足淄博、鲁中，面向全国，日发行量突破１０万份，是鲁中地区发行量最大的报纸。
    《鲁中晨报》以新闻当家，折射生活百态，集实用性、服务性、可读性于一体，辟有《鲁中新闻》、《生活焦点》、《大众视点》、《淄博新闻》、《文化新闻》、《体育新闻》、《国内新闻》、《国际新闻》等新闻版面，并设立了《教育导刊》、《健康周刊》、《大众收藏》、《过日子周刊》、《家周刊》、《球周刊》等专刊，均具有鲜明特色。

半岛都市报    

经济导报
 　　经济导报是由大众报业集团（大众日报社）主办的，山东惟一的强势财 经类报纸，豪华，理性，前卫，实用，目标读者定位为经济组织中中层以上 的管理者、经营者、决策者和投资者，政府机关中从事经济管理工作的干 部，以及关心经济的城市白领。该报以打造21世纪的主流媒体为奋斗目标， 以做成山东人的华尔街日报为办报追求，以“理性、个性、公信力”为核心 价值观。
　　在内容上，经济导报强调并坚持“新闻事件化，思想人物化，知识通俗 化，数字形象化”，冷静地关注经济走势和财经热点，权威地回答社会和经 济发展中最为紧迫的问题，力争成为主流人群信息、思想、观念的来源；在 营销上，经济导报坚持走邮发与自办发行相结合的路子，立足山东，辐射全 国，目前已成功覆盖全省十七市中小以上企业和政府机关，并走上发达城市 的零售报摊，正在成为行为能力强的社会主流人群所信赖和倚重的媒介；在 文章风格上，强调精确、有洞察力、有深度，追求文采、通俗和亲和力。

大众电脑报
    《大众电脑报》是大众报业集团创办的第八张报纸，于2000年9月28日创刊。报纸定位面向电脑初学者和渴求电脑知识的读者，以及部分电脑专业技术人员，包括家用电脑用户、大中专学生、中小学生、党政企事业单位的年轻工作人员等。
    报纸分为新闻版块、软件频道、硬件社区、服务在线和网络空间五个部分。内容以实用知识为主，兼顾业界新闻及市场分析。主要突出以下“四性”：新闻性—突出地域特色；普及性—不仅仅办给电脑界的专业技术人员看，而是面向大众读者；实用性—着眼于提高读者上机操作的实际应用能力；知识性—通过对最新电脑、网络信息的报道和有关的科普文章，开阔读者的视野。
    《大众电脑报》逢周四出版，每份定价1元，全年定价50元

小记者
　《小记者》杂志由大众报业集团主办，是全国惟一经新闻出版署批准，面向全国发行的青少年新闻性刊物。
　《小记者》杂志以展现校园生活，传授新闻知识，提高中小学生的写作能力、观察思考能力和社会交往能力为宗旨，是一本既有新闻特色，又融文学性、知识性、趣味性、服务性为一体的期刊，被誉为“未来记者的摇篮”，独特的开本、精美的印刷、清新大方的设计风格使其在全国同类刊物中独树一帜。
　《小记者》自面世以来，以准确独特的定位、清新活泼的风格得到了广大读者的喜爱。1995年，成立了山东省第一家小记者通讯社——大众日报小记者通讯社，已建立小记者站百余家，拥有小记者达数千名。
　《小记者》杂志于7月1日 再次隆重改版，并推出“寻找六一幸运之星”、“赴京采访交流”、“高考免费直通车”、“帮您报志愿”、“救助贫困学子”等一系列的活动。
　　欢迎投稿、欢迎订阅、 欢迎加入小记者通讯社！


青年记者
    《青年记者》创刊于1941年，是国内创刊最早的新闻专业期刊。
    《青年记者》双月刊本着“创造新风格新设计，追求高品味高质量”的办刊宗旨，以新闻工作者和通讯员、新闻写作爱好者为主要读者群，在刊物内容和版面设计上不断求新，并吸引了一大批国内外知名学者成为固定撰稿人，其学术品味得到新闻界同仁的广泛认同。每年一届的全省“业余记者十佳评选”、“记者论坛”等活动，使该刊的社会影响不断扩大。《新闻出版报》已连续5年对该刊作全方位的介绍和宣传，其所刊发的文章多次被其他报刊转载、摘引。目前，该刊已在全国同类期刊中率先实现了经济独立核算，并成功创办了子刊《小记者》。

Newspapers and Periodicals

Dazhong Daily

Dazhong Daily started its publication on January 1, 1939. It is the CPC Shandong Provincial Party Committee's organ, holding the record for being the longest continuously published party newspaper. It truly records the great course that the people of Shandong carry on the revolution and construction under the leadership of CPC.

The growth of Dazhong Daily receives the cordial care of several generations of leaders of party and country. Shortly before its first anniversary of publication, comrade Mao Zedong writes inscription for the newspaper; comrade Deng Xiaoping writes inscription to congratulate its 50 anniversary; On December 31, 1998, comrade Jiang Zemin writes inscription for Dazhong Daily in its 60th anniversary --"stay with the people and masses forever".

As the information congregation of Shandong politics, economy, science and technology, culture, the 12-page broadsheet Dazhong Daily has a circulation of 400,000 copies.

For the aim of "basing on Shandong, facing the whole country, moving towards the world", on the foundation of 8 news pages, Dazhong Daily also has more than ten kinds of special editions, such as Dazhong Weekend, Social Weekly, Calligraphy and Painting, etc.. It also establishes Shandong special edition of Hong Kong Commerce Daily and International Daily.

Its full, accurate and authoritative reports come close to the reform and opening up to the outside world and forward position of economic construction, having extensive influence in the national newspaper circles.

Dazhong Daily is the mouthpiece of the party and the people. It is an important public opinion battlefield of the CPC Shandong Provincial Party Committee and Shandong provincial government.

Dazhong Daily adheres to the correct guiding role of the mass media, propagating the route and the policy of the party conscientiously, innovating constantly on the basis of carrying on the fine tradition, forming the unity of the authoritativeness, guidance and readability. By stressing the typical reporting, the in-depth reporting and giving play to the distinct characteristic, Dazhong Daily has gained the affirmation and commendation of leaders at all levels and the theory, business circles.

As the mother newspaper of Dazhong News Group, Dazhong Daily has rich strength of gathering and editing news. It obtains many honors in the Chinese news awards, national-level news awards and newspaper proofreading contest.

At the beginning of new millennium, Dazhong Daily launches its electronic edition through Dazhong Net (Dzwww.com). When new century comes, it welcomes a vigorous spring.

The Qilu Evening News

With the highest circulation and advertising revenue in the Shandong Province of China, The Qilu Evening News has experienced spectacular growth since its launch in 1988.  Comrade Deng Xiaoping inscribes the head of newspaper for it. It is the first newspaper of life type entering the market of Shandong Province. Through the reform and development of many years, the newspaper now contains 40 broadsheet pages of color every day, with 56 on Friday, and boasts a circulation of 1,000,000 supported by an annual advertising income of 280 million RMB.

This success has been founded on the mission of the newspaper and its publisher, which contains three "firsts", namely "1st class quality", "1st class circulation" and "1st class advertising revenues".

The Qilu Evening News insists on the correct guiding role of the mass media, serving people wholeheartedly. It has formed the unique style of running a newspaper. Since 1997, it has been chosen as "top ten newspapers of Shandong Province" for three years in succession. 

It has been confirmed as "demonstration unit of spiritual civilization of national press" by Propaganda Department of the CPC Central Committee for two years in succession in 1998 and in 1999.

Since 1992, The Qilu Evening News takes the lead in implementing reform in the newspaper circle of Shandong, setting up the new distribution mechanism and personnel mechanism progressively, forming the spirit of "competition, challenge, circumspect and cooperation".

Besides the main printing center in Jinan, The Qilu Evening News uses satellites to transmit editions and has 18 sub-printing locations in cities such as Qingdao, Yantai, Linyi, etc.

The Rural Dazhong Daily

The Rural Dazhong Daily is the rural edition of Dazhong Daily. In the past 55 years, for the purpose of serving the countryside, serving farmers and serving agriculture all the time, it propagates the route, guiding principle, policy of the party conscientiously, propagating scientific and technological knowledge actively, offering market information and ways to amass fortune, removing difficulties and alleviating sufferings for farmers wholeheartedly. With its authoritativeness, service nature, readability and practibility, The Rural Dazhong Daily has gained the enjoyment of readers and become good teacher and helpful friend for million of farmers who clad to well-off levels.

The Rural Dazhong Daily's content has three orientations: the guide newspaper of grass-roots cadres at rural level, the newspaper to help farmers to get rich, the information provider for township enterprises and agricultural enterprises.

The 4-page newspaper now provides important news, information, agriculture technology and life news. The newspaper quality, circulation and advertising income occupy the first place of national farmer's newspaper. It was chosen as top ten newspapers of Shandong Province in 1997.

Life Daily

Life Daily is the first morning newspaper of life type in Shandong Province. Started its publication on January 1, 1997, Life Daily has a circulation of 400,000 copies. As one of the top ten newspapers of Shandong Province, Life Daily is very popular for its service style and characteristic, and it is praised as a black horse in Shandong newspaper circle.

Since its launch, Life Daily optimizes the structure of readers constantly, and strengthens readers' proportion of high level. The social influence power is expanded constantly in 7 years.

The Mid-Shandong Morning News

Launched on July 1, 1999,  The Mid-Shandong Morning News is a regional morning paper for city dwellers. Based on Zibo, oriented towards the whole country, it is the most popular newspaper in middle region of Shandong. Its daily circulation copies top 100,000. The Mid-Shandong Morning News provides news about life, sports, China and the world with distinct characteristics.

Economic Herald
 
Sponsored by Dazhong News Group, Economic Herald is the leading business newspaper in Shandong. With luxurious, reasonable, fashionable and practical style, it sets the reader scope of administrators, operators, policymakers and investors of the economic organizations above middle levels, the leaders in government bodies, and the white collars. Economic Herald regards making the mainstream media of 21st century as the objective, and taking "reason, individual character, public trust" as its key values.

Junior Reporter

Sponsored by Dazhong News Group, Junior Reporter is the only journalistic periodical for teenagers approved The State Press and Publication Administration.

Aiming at representing school life, teaching news knowledge, raising writing ability, watching and thinking abilities and social abilities, Junior Reporter is rich in journalistic characteristic, literature, knowledge, interests and service. It is praised as "future reporter's cradle". Its unique format, exquisite printing, fresh and tasty design style make it create a new fashion among similar publications.

In 1995, the first junior reporter's news agency in Shandong Province is established. Up to now, over one hundred news offices have already established and the number of junior reporters reaches several thousands. Welcome to join the junior reporter's news agency!

The Youth Journalist

First published in 1941, The Youth Journalist is the first professional news periodical in China.

Holding the aim of publication in line with "creating the new style and new design, pursuing high taste and high quality", The Youth Journalist regards journalists, reporters and news writing fans as readers mainly, looking for novelty constantly in the content and layout of the publication. It has attracted large quantities of domestic and international well-knowns to become regular copywriters. Its academic taste gets the extensive approval of the press colleagues.

The activities of "top ten amateurish reporters contest" and "reporter's forum", etc., make its social influence expand constantly. The Journalism and Publication Daily has made omni-directional introduction and promotion of The Youth Journalist for 5 years in succession. The articles of the periodical are reprinted, quoted by other newspapers and periodicals many times. At present, this periodical has already taken the lead in realizing economic independence among similar periodicals. It also has succeeded in establishing a sub publication Junior Reporter.

Peninsula City News

Peninsula City News is a city morning newspaper in Qingdao. It is one of series of newspapers of Dazhong News Group. Undertaken by the branch office of Qingdao, it starts publication formally on August 9, 1999. Now it is the daily newspaper with largest circulation and coverage in Shandong Peninsular. It is the first choice for enterprises home and abroad to scramble for the peninsula market, especially the first-selected media in the market of Qingdao.

Peninsula City News is the newspaper with fastest growth in Shandong peninsula, which is praised as "creating the miracle in history of Shandong journalism" by The State Press and Publication Administration.

Peninsula City News implements the brand-new mechanism of management and has fixed assets of nearly 200 million Yuan. 

Peninsula City News takes the way that "handling affairs according to the news law ". The slogan to run the newspaper is to "represent the elegant demeanor of city and to taste modern life". It abides by professional ethics and news law, pays attention to news value and stresses news method, recovers news vividly in time, reproduces incidents accurately and objectively, and serves common people thoughtfully.